1. Introduction

This Privacy Policy explains how Mercantiq LTD (“Mercantiq,” “we,” “our,” or “us”) collects, uses, stores, shares,and protects information when you access or interact with our website mercantiq.co, use our mobile applicationSudoku Blitz Store, or otherwise communicate with us.

We are committed to maintaining transparency in how information is handled and to applying responsible datapractices consistent with applicable privacy and data protection laws.

By using our website, Sudoku Blitz Store, or our services, you acknowledge the terms outlined in this PrivacyPolicy.

2. Scope of This Policy

This Privacy Policy applies to information collected through:

• Our website, mercantiq.co;
• Our mobile application, Sudoku Blitz Store, published or operated by Mercantiq LTD;
• Email communications, contact forms, and other direct interactions with us.

This Privacy Policy does not apply to third-party websites, platforms, advertising networks, app stores, SDKproviders, or external systems that operate independently from us. Such third parties process informationaccording to their own privacy policies.

3. Information We Collect

We may collect limited categories of information depending on how you interact with our website, mobileapplication, and services

A. Information You Voluntarily Provide

When you contact us by email, contact form, or other communication channels, we may collect:

• Full name;
• Email address;
• Company name (if provided);
• Message content or inquiry details;
• Any other information you choose to provide.

This information is provided directly by you.

B. Automatically Collected Website Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Referring website;
• Pages visited;
• Time spent on pages;
• General usage and performance data.

This information is used for website analytics, performance monitoring, security, and service improvement.

C. Automatically Collected Mobile App Information

When you use Sudoku Blitz Store, certain information may be collected automatically, including:

• Device information, such as device model, operating system version, language, country or region, time zone,and app version;
• Usage information, such as app launches, gameplay activity, puzzle progress, difficulty level selected, sessionduration, and interactions with features inside the app;
• Technical information, such as crash reports, error logs, diagnostics, and performance data;
• Advertising identifiers, such as Google Advertising ID or Apple Identifier for Advertisers, where applicable;
• Advertising and monetization data, such as ad impressions, ad clicks, ad interactions, and ad performance data;
• Approximate location derived from IP address, where processed by third-party advertising partners.

Sudoku Blitz Store does not require users to create an account, and we do not intentionally collect personalinformation such as your name, phone number, payment information, precise location, contacts, photos, SMSmessages, call logs, or files stored on your device through the app.

4. Purpose of Data Collection

Information collected may be used for the following purposes:

• Responding to business or general inquiries;
• Operating, maintaining, and improving our website and mobile application;
• Providing Sudoku gameplay features and improving the user experience;
• Monitoring website and app performance;
• Analyzing traffic patterns, usage trends, and gameplay activity;
• Fixing bugs, crashes, and technical issues;
• Displaying advertisements in Sudoku Blitz Store;
• Measuring advertising performance;
• Preventing ad fraud, abuse, unauthorized activity, or misuse;
• Maintaining cybersecurity and protecting our legal rights;
• Complying with legal, regulatory, or contractual obligations.

We do not sell, rent, trade, or commercially exploit personal information directly.

5. Legal Basis for Processing

Where applicable, processing of personal data is based on one or more of the following legal bases:

• Legitimate business interests, including operating, securing, and improving our website and application;
• Your voluntary submission of information;
• Consent, where required for certain types of advertising, analytics, cookies, or device permissions;
• Compliance with legal or regulatory obligations;
• Performance of a contract or steps taken before entering into a contract, where applicable.

6. Third-Party Services and SDKs

Our website and mobile application may use third-party service providers for hosting, analytics, performancemonitoring, advertising, monetization, fraud prevention, and technical support.

Sudoku Blitz Store may use the following third-party advertising SDKs:

• Google AdMob;
• AppLovin;
• Facebook / Meta Audience Network;
• InMobi

These third-party SDKs may collect and process information such as:

• Device identifiers;
• Advertising identifiers;
• IP address;
• Approximate location derived from IP address;
• App usage data;
• Ad impression and ad interaction data;
• Crash, diagnostic, and performance data;
• Other technical information required for advertising, measurement, fraud prevention, and service improvement.

We do not control how third-party services process information. Their collection and use of information aregoverned by their own privacy policies.

7. Advertising

Sudoku Blitz Store may be monetized through advertisements displayed worldwide using third-party advertisingSDKs, including Google AdMob, AppLovin, Facebook / Meta Audience Network, and InMobi.

Advertising partners may use device identifiers, advertising identifiers, usage data, approximate location derivedfrom IP address, ad interaction data, and other technical information to:

• Provide personalized or non-personalized advertisements;
• Measure ad performance;
• Detect and prevent ad fraud;
• Improve advertising services;
• Limit repetitive ads;
• Comply with applicable advertising and privacy requirements.

Depending on your device, operating system, and region, you may be able to limit personalized advertising throughyour device settings.

8. Cookies and Similar Technologies

Our website may use cookies or similar technologies for basic functionality, analytics, performance monitoring, andsecurity.

Third-party services may also use cookies, pixels, SDKs, or similar technologies to collect technical and usageinformation.

You may be able to manage cookies through your browser settings. Disabling certain cookies may affect websitefunctionality.

9. App Permissions

Sudoku Blitz Store does not require access to your contacts, photos, camera, microphone, SMS messages, calllogs, file storage, or precise location.

If the app requests any permission in the future, it will only be used for the purpose clearly described at the time ofthe request and only where necessary for app functionality.

10. Data Sharing and Disclosure

We may share limited information only in the following circumstances:

• With service providers assisting in website hosting, IT infrastructure, analytics, app performance, advertising,monetization, or security;
• With advertising partners and SDK providers used in Sudoku Blitz Store;
• When required by law, court order, regulatory authority, or legal process;
• To protect our legal rights, safety, users, systems, or property;
• In connection with a business transaction, such as a merger, restructuring, acquisition, or transfer of assets,where legally permitted

All service providers are expected to apply appropriate confidentiality, security, and data protection safeguards.

11. International Data Transfers

Information collected through our website or Sudoku Blitz Store may be processed and stored in countries otherthan your country of residence.

These countries may have different data protection laws. Where required, we take reasonable steps to ensureappropriate safeguards are in place consistent with applicable data protection standards.

12. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purpose for which it was collected;
• Respond to inquiries;
• Operate and improve our website and application;
• Meet legal, regulatory, accounting, or reporting requirements;
• Resolve disputes and enforce our rights.

Once information is no longer required, it is securely deleted, anonymized, or retained only where legallynecessary.

Information collected by third-party services is retained according to the privacy policies and retention practices ofthose third-party providers.

13. Data Security

We implement reasonable technical and organizational measures to protect information against:

• Unauthorized access;
• Loss or misuse;
• Alteration or disclosure;
• Accidental or unlawful destruction.

While we apply reasonable safeguards, no digital transmission or storage system can guarantee absolute security.

14. Children’s Privacy

Sudoku Blitz Store is intended for a general audience and is not designed to knowingly collect personal informationfrom children under the age required by applicable law

If you believe that a child has provided us with personal information, please contact us and we will take reasonablesteps to delete such information where required.

Third-party advertising partners may apply their own age-related policies, consent requirements, and privacysafeguards

15. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to:

• Request access to personal data;
• Request correction of inaccurate data;
• Request deletion of personal data;
• Object to or restrict certain processing;
• Withdraw consent where applicable;
• Request information about how your data is processed;
• Lodge a complaint with a relevant data protection authority.

Requests may be submitted using the contact information below.

16. Policy Updates

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Lastupdated” date.

Continued use of our website or Sudoku Blitz Store after an update indicates acceptance of the revised PrivacyPolicy.

17. Contact Information

For privacy-related inquiries, please contact:

Mercantiq LTD
Strati Myrivili 10
Agios Athanasios, 4104
Limassol
Cyprus
Registration Number: HE 477537
Email: [email protected]